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    10 Apr 2012 - 06:24:18 pm

    Apple iPhone, iPad sales higher than expected, says analyst

    Apple is off to another gangbuster year, if the latest projections from J.P.
    Morgan are on target.

    In a research note out today, the financial firm boosted its prediction for 

    first-quarteriPhone sales to 31.1 million,mac accessories, from 28.1
    million previously.iPad sales are now expected to reach 13.8 million, a hefty
    jump from the 10.1 million forecast earlier.

    The bump in the first-quarter forecast will ripple forward to the rest of the
    year. For calendar 2012, Moskowitz is looking at iPhone sales of 138.2 million,
    up from the prior estimate of 128.7 million. And iPad sales could hit 69.6
    million, compared with an earlier forecast of 58.6 million.

    This year's likely new iPhone will, of course, provide a major piece of the

    ""Looking ahead, our assumption is that a newiPhone 5 with a thinner body and
    LTE capability will be launched in [the second half of 2012], which should
    sustain the iPhone's above-peer growth trajectory,"" Moskowitz said.

    Apple is likely to refresh its MacBook lineup in the next three months, says
    Moskowitz, a safe bet since Apple unveiled new-model MacBooks in April 2011.
    However, the surge in ultrabooks from rival vendors makes 2012 a bit different
    than 2011.

    Moskowitz believes Apple's MacBook Air refresh needs to attract customers by
    offering lower prices and improvements in key features. Otherwise, the
    competition stands to gain more of an edge with lower-priced offerings.

    But it's the enterprise market that offers the greatest untapped growth for
    Apple. The company has never placed a big focus on the business world,
    preferring instead to concentrate on the individual consumer. Yet enterprises
    account for around 40 percent of all global PC sales.

    Moskowitz believes Apple could tap into that market if Microsoft offers its
    popular Office suite for the iPad,Wholesale
    Ipad Cases
    , something that has been long rumored but never

    ""With Microsoft Office, we think that tablets could evolve into productivity
    devices instead of just content-driven experiences,iphone
    screen protector anti glare
    , and thereby open up the 40 percent of
    global PCs to the tablet market for substitution, which we think would favor
    Apple given the absence of compelling tablet alternatives so far.""

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